Ryan Whitelaw

Copywriter, Creative Director, ECD

Just a burger?

KFC Creations TV campaign

Twenty-plus years of ideas for Toyota, KFC, Chicken Licken, Castle Lager, BMW, Cadbury and plenty more. Some won awards, some won hearts, but all began with a clear big idea.

New work

The work

Hi, I'm Ryan.

I've been doing this for twenty-plus years and I still love cracking that big idea, which either says something about the work or something about me.

As an Executive Creative Director, Creative Director and Copywriter, I've made ads for some of the world's biggest brands, at South Africa's best agencies. I've touched on every media element, produced TVCs, radio and printed media without a Producer and managed a creative team without a Traffic Manager.

From auto to alcohol, cellular to consumer goods or finance to fried chicken, I'm here to make work that people love.

Brands I've written forToyota, Mercedes-Benz, BMW, Chery, Jetour, Renault, The Courier Guy, KFC, Chicken Licken, Castle Lager, Cadbury, Huggies, Cell C, Vodacom, Telkom, DStv, Standard Bank, FNB, Nedbank, Investec, Pernod Ricard, Doom, SADAG

Got a brief? Let's talk.